Raising awareness on education through radio in Nepal

To encourage parents to send their children to school from kindergarten, we launched an advertising campaign on local radio stations in Kathmandu and Dhading, Nepal.

In the radio spot, a father laments that his daughter does not have much time for fun and games. A teacher intervenes and asks him if his daughter would be willing to join the kindergarten. He replied that he was not aware of the existence of such facilities. He was thinking of sending her to school from primary school. The teacher emphasises the importance of play in childhood development. Her arguments about the importance of schooling from an early age finally make him change his mind.

The aim of this spot is to inform and deconstruct the preconceived ideas that some parents have. In order for it to resonate, it is translated into different local languages.

In Nepal, there are few public pre-schools where teachers are specifically trained on the needs of the early childhood. Parents who can afford to do so turn to more established but more expensive private pre-schools.

To improve the quality of community and public nursery schools and thus encourage parents to send their children to school from an early age, we are training nursery school teachers.

26 April 2021