Elephant's_Memory_Burkina_FasoThe health benefits of hand washing are well established. But how can we get young children to develop a taste for it and acquire this reflex when awareness campaigns are not conclusive?

This is the objective of the “Elephant Memory” programme that we are experimenting in primary schools in Burkina Faso. This playful device, inspired by the Nudge techniques, aims to anchor the habit of washing hands among small schoolchildren, transforming a daily chore into a fun routine around a colourful game.

A test to be deployed ?
Since October and until January 2020, we are testing the effectiveness of the device, comparing 3 sites:
1- A school where hand washing awareness is raised but without the elephant device.
2- A school with the device but without hand washing awareness.
3- A school where the device is accompanied by awareness raising.

If the results are positive, the device could be deployed throughout the country with the support of UNICEF.

November 2019